1839 Manuka Honey is a honey company harvested and packed in New Zealand by New Zealanders.
This account was a challenging account due to the large competition of similar brands, as New Zealand produces about 1,700 tons of manuka honey in a season, yet 10,000 tons are sold annually world-wide. Which means that 4 out of 5 jars of manuka honey are not genuine.
Our strategy is to differentiate the brand between the other fake brands, and convince the customer that 1839 Manuka Honey is original and worth every penny. Through the unique and informative content with attractive designs.
